Google Announces Google Marketing Platform Drops and New Features
2026-10-27 · GlobalTech Daily Editorial Desk · Source: blog.google
Original conceptual editorial illustration.
Introduction to Google Marketing Platform Drops
Google has announced Google Marketing Platform Drops, a new monthly series designed to deliver the latest news to help users achieve their best return on investment (ROI) across the full customer journey. According to Product Director, Display & Video 360, the series will cover various topics ranging from building awareness via Vertical Video Unification and driving performance with Search Ads 360 to guiding customers from connected TV (CTV) to the checkout cart.
Gartner Recognition
Industry leadership was highlighted as Gartner recognized Google as a Leader in the Gartner Magic Quadrant for Advertising Platforms for Google Marketing Platform. Additionally, Gartner ranked Google #1 across all Use Cases, which include Full Funnel, Awareness, and Performance.
Inventory Upgrades on Display & Video 360
Display & Video 360 has introduced several inventory upgrades. Marketplace now offers personalized media bundles curated by Gemini models, featuring single-click activation for live sports and tentpole events. Furthermore, Google has integrated LinkedIn CTV Ads programmatic inventory into DV360 to enable unified buying, planning, and measurement.
New Search Ads 360 Home Experience
To help accelerate performance in real time, a new customizable Search Ads 360 Home experience has been introduced. This view uses Gemini models to consolidate insights, generate smart suggestions, and streamline execution.
AI-assisted reporting; source claims are attributed and have not been independently verified.